A version of social engineering known as “nudging” has many parallels with front-loading evolution. Key to the concept of nudging is the “choice architecture”:
Amazon.com: What is “choice architecture” and how does it affect the average person’s daily life?
Thaler and Sunstein: Choice architecture is the context in which you make your choice. Suppose you go into a cafeteria. What do you see first, the salad bar or the burger and fries stand? Where’s the chocolate cake? Where’s the fruit? These features influence what you will choose to eat, so the person who decides how to display the food is the choice architect of the cafeteria. All of our choices are similarly influenced by choice architects.
Let’s rephrase this. A choice architecture is a context that has been set up to favor certain choices or outcomes. The choice architecture is the design and it is this design that influences the choices or outcomes later in time.
At this point, we simply ask whether choice architecture/context must necessarily be environmental?

